Original Dr Teal's Design
For this project I was to rebrand a grocery store product. I rebranded Dr Teal's Soothe and Sleep bath bubbles because I saw potential for the brand to branch away from their dated and static style. This version of the Soothe and Sleep bubbles separates the brand from their stiff-medical aesthetic, and conveys the purpose of the product better.
Final Flat Art
Process Documentation
The redesign began with establishing a new brand for Dr Teal's bath bubbles, one that would wholly separate them from their medical aesthetic. Before I chose which version of the bubbles I was going to fully render, I created thumbnail sketches to experiment with the composition. I decided to render out the Soothe and Sleep, and created a mood board that exuded sleepiness and comfort.
First Iterations
Second Iterations
My first rendition helped me to establish the hierarchy of information, but failed to exude the sleepy aesthetic that I was trying to push. The second version brought me much closer to the feeling that I wanted the brand to have, but was lacking dimension and felt flat.